| 1주차 |
Orientation: Research Traditions in Social Science and PR |
| 2주차 |
Communication and PR |
| 3주차 |
Concepts and Theories in PR #1 |
| 4주차 |
Concepts and Theories in PR #2 |
| 5주차 |
Strategy and Process in PR Campaign |
| 6주차 |
Issue and Crisis Management |
| 7주차 |
Characteristics and Strategies of Cultural Arts PR |
| 8주차 |
Midterm exam |
| 9주차 |
Developing Communication Strategies |
| 10주차 |
Understanding Media |
| 11주차 |
Concepts in Media Relations |
| 12주차 |
Publicity and Media Relations |
| 13주차 |
Media Events and Press Rehearsals |
| 14주차 |
Final Project Presentation #1 |
| 15주차 |
Final Project Presentation #2 |
| 16주차 |
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